|
Company Profile
The Retail Media Company (RMC) specializes in the integration of media and technology within shopping centers
and retailer operations which is designed to increase revenue, enhance the consumer experience, and significantly increase
customer traffic and dwell time.
Created by a group of highly experienced and successful media and real
estate executives, RMC was developed to address the dramatic changes that have occurred within the multi-billion dollar
media and advertising industry during the past few years. These changes have created a tremendous opportunity for property
owners, advertisers, and consumers.
As a result of the changing landscape of the media and advertising industry,
marketers and advertisers are no longer relying solely on traditional “in-home” advertising networks (TV, Radio,
and Newspapers) to reach their desired consumers. Marketers and advertisers have begun to look elsewhere. Advertising networks
that reach consumers while they are “out-of-home”, particularly while they are out shopping, where they can easily
act on advertising messages, have proven to be a viable and valuable new medium. The advertising networks all attempt to reach
and influence consumers while they are out of their homes and therefore closer to enacting a transaction.
Understanding this new paradigm shift, RMC is actively involved in creating value
for advertisers, consumers and property owners. The members of RMC have substantial experience in all aspects of media-based
value creation, from having launched numerous networks (i.e. Gas Station TV) to creating award winning content for established
networks (i.e. Las Vegas Convention Center). As a consultant or an investment partner, RMC’s platform can assist property
owners, developers and media companies charged with successfully finding their way in this new media world.
Services
RMC is a single source of information
and services:
Providing
consulting services that help define what value exists by adding place-based media through investing in media and technology
solutions. Evaluating what type and size of network
is best suited for a given project. Providing
network management services, including content creation, scheduling and management. And RMC can invest in the cost of establishing the networks.
 |
|
